Portfolio design for german jewelry designer Vera Adejohann.
36×10 is a self-published piece promoting the identity work of A Graphic Practice. Whilst aiming to send the recipient to our website and attract new business, we also aimed to answer one specific question; Do you do logos? A repetitive enquiry from prospective clients we set out to provide a tactile, informative and engaging response that would prompt the recipient into considering their own identity. The A2 poster is printed on 115gm stock that when held up to the light provides ‘show-through’ allowing the blank numbered spaces on the front (an area devoid of identity), to have an assigned logo with background information on the reverse side. The poster folds down to A5 and is housed in a bespoke die-cut black envelope. The envelope is blacked foiled with spaces, mirroring the poster and providing a point of focus for the one attached white label containing the receiver’s address.
A Guide to the Flora and Fauna of the World. 2013
Today we speak to Robert Zhao Renhui of Institute of Critical Zoologists from Singapore about this new work, A Guide to the Flora and Fauna of the World.
Tell us what have you been busy with?
I’v just finished compiling an encyclopaedia titled, A guide to the flora and fauna of the world, for the Singapore Biennale. I’v also just finished installing my work at 2902 Gallery for my upcoming show, The Last Thing You See. It talks about how difficult it is to be a bee.
What drives you in creating this?
In this case, I wanted to know why the goldfish is never included in any natural history encyclopaedia. The goldfish does not have a scientific name as it is a man-made creature. It’s a fish that has been artificially bred for thousand of years. How the goldfish is created remains a mystery. I created the encyclopaedia as a system to talk about our ideas of what is natural and what is man-made. Towards the end of the book you realise there’s really not much of a difference. Everything artificial will start to look natural once we get used to it.
How do you keep on educating yourself?
I’m basically interested in animals as a subject matter. I go to the Singapore Zoo once a year and more if I need to. I honestly think we have an amazing collection of animals in captivity here in Singapore. In the zoo, I encounter a lot of nature photographers with huge lens and fancy equipment and some of them in jungle camouflage as well. Watching them observe animals teaches me a lot about why humans watch animals.
Where do you draw your influences from?
Mainly from my friend, Yong Ding Li. He is a conservation biologist. Most of my work and ideas are based around my conversations with him. Of course as an artist I process the facts he gives me differently from how he would approach the facts. Sometimes I get nice ideas from google.
When was the last time you felt challenged?
I was struggling to decide if I want to use my flash at the bird park at some owls.
What was the breakthrough project for you, personally?
I tied a lot of pinhole cameras to birds to create images in A heartwarming feeling. The images the birds created were really beautiful but it wasn’t beautiful enough for me. I edited the colours a little and then they were better. Then I redid the whole image again on the computer and then it became perfect.
Who/what has had the biggest inspiration?
Looking at animals.
The Blind, 2007
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Un.Ltd is an organization that pools funding and media resources for charities that work to overcome youth disadvantage. Formerly MAYDAY (Media Assisting Youth) the brand was suffering from negative associations with the name and failing to resonate with a very discerning and often cynical audience.
Not-for-profit organizations often face the challenge of appealing to a very broad and diverse set of stakeholders. Our strategy identified that the main target for Un.Ltd was Marketing, Advertising and other Media professionals as they represented the single source of revenue for the charity. It was with this in mind that the MAYDAY name was replaced and Un.Ltd was created, positioning the brand in a more positive light and emphasizing the unlimited potential of disadvantaged youth.
The lines of the logo and visual identity bleed off the edges creating a visual metaphor for the brand name, whilst the separation of the ‘un’ from ‘ltd’ helps to reinforce the brand purpose of ‘un’doing the consequences of youth disadvantage.
The brand redesign culminated in a launch event at the Ivy featuring all of the media elite, resulting in a significant increase in donations year on year and brand awareness peaking at the highest levels the charity has experienced.
Next Wave is a biennial festival and artist development organisation, presenting genre busting new work by the next wave of Australian artists.