HELLO POSTER is a robotic interactive poster that physically greets guests by bowing. Controlled by Ardunio and an infrared sensor, a motor attached to the back is programmed to pull and push the posters in reaction to the viewers’ distance from them. When viewers approach the posters within a certain distance, empty posters fall down and reveal the letters H, E, L, L and O. When the sensor detects no motion, the posters reattach to the wall by the force of motor.
The McGrath Report is an annual assessment of the property market focusing on the Australian east coast but also featuring market analysis from around the world. M35 was commissioned to concept, design and art direct the report. The report provides an overview of trends and movements within major cities. The idea of having an “overview” was carried into the photography, with all the images being shot from an aerial perspective.
Read the rest of this entry »