Cycle Project Store
January 28th, 2013







Branding and Identity for Lucha Loco, 2012
Today we speak to Edwin Tan of Bravo Company, Singapore.
Yanda: Introduce yourself.
Edwin: I run a design studio call Bravo Company. We create brands for new businesses.
What do you do first when you get up in the morning?
I read my news in the loo. Then I feed my hamster and 2 tortoises. After that I play with my cat for a while before setting off to the work.
What daily routines you cannot do without?
The morning dump. Without it I’ll be grumpy the whole day.
How would you describe your work in three words?
Simple. Direct. Obvious.
When did you first get involved in the design?
The only subject I was interested in in school was arts & craft. I’ve always been I intrigued by music CDs packaging of the bands I listened to when I was young. When I found out graphic design is a profession, I immediately knew that was what I am going to do.
If you have a chance to own someone’s work and wish it was yours, what would it be and why?
The promo design for the play BOTE (Beginning of the End) by Asylum. So much love.
Who do you dream to design for?
My dream job is to brand a professional football team or a new airline.
What’s your definition of happiness?
The carefree feeling you get when you know your day has been productive.
What makes you guilty?
Being unproductive.
How do you set your benchmarks?
I set my benchmarks by the places I want to see my works in. At first it was to get certain design websites to feature our work, then it became certain magazines and books. We’ve accomplished most of these and we thought the next natural progression would be awards recognition. We were really happy when we got a bronze gong at CCA this year. Now for the international awards! However, being brand designers, what’s more important is that our design answers the client’s brief. If your design wins awards but doesn’t work for the client’s business, it is still bad design.




Rubber stamp makers come a dime a dozen. There is little effort spent on standing out from competitors. Many stamp makers believe their product is no different from the next stamp maker, leading to the status quo. Hence with such a homogeneous product, there was a need to create an image for the client, one that stands out and creates an impact.
http://www.kinetic.com.sg
http://www.spikes.asia/winners/2010/design/entry.cfm?entryid=682
Open Categories
Show the world what you’re made of! If you’re aged 35 and below, send in your original creative works of art, design, photography or music to Noise Singapore. You could be featured on one of our highly anticipated showcase platforms in July-August 2013, which include exhibitions, concerts and publications, or even be spotted by the Noise expert panel of industry professionals.
http://www.noisesingapore.com/submission
Mentorship
Check out Noise Singapore 2013’s mentorship programmes, where you can find Jerry Goh of Hjgher, Kelley Cheng of The Press Room, Pann Lim of Kinetic, Yong of Somewhere Else, Eeshaun, Justin Lee, Geoff Ang or Teo Chai Guan to name a few as a mentor to provide one-to-one creative guidance and mentorship to aspiring young artists.
Visual artists, designers, illustrators and photographers can apply to The Apprenticeship Programme (TAP) where you’ll have a chance to be showcased in a group exhibition at Singapore Art Museum’s annexe, SAM at 8Q.
Apply by 27 Jan 2013 and you could find yourself winning the Noise Singapore Award, which comes with a grant of up to $5,000 for you to carry out that elusive creative project you’ve always wanted to do.
http://www.noisesingapore.com/mentorship/tap2013/

Mad Nest is pleased to invite you ‘I Love You So Mutt’ is a first-of-its-kind exhibition dedicated to the love of dogs, for a good cause. Helmed and created by local artist, dog-lover and shelter-volunteer, Adeline Tan (Mighty Yellow), it features over 20 whimsically-drawn portraits of various dogs.
Captured in their myriad of forms, expressions and endearing qualities, these wonderful pieces are all up for sale, with profits going to Gentle Paws, a privately-run pet shelter dedicated to rescuing strays and abandoned pets and provides for their care and overall well-being.
On the opening day, Adeline Tan will also be selling some handmade merchandise including postcards, pins, posters and zines, and all sales will go to the shelter as well.
In addition, doggie bakery, Pawkery, will be selling their tantalizing treats for our canine companions on the closing day of the exhibition, 8 March 2013- where a part of sales will be donated to the shelter. On display are 26 portraits, with 16 of the pieces featuring dogs from the shelter, while the remaining 10 being photographic contributions from local creatives (that are then illustrated by Adeline).
The details are as follows:
Date: Fri, 11 Jan – 8 March 2013
Address: Mad Nest, 378 East Coast Road, Singapore 428985


Branding and Identity for Hans Tan, 2012
Today we speak to Yong from Somewhere Else, Singapore.
Yanda: Introduce yourself.
Yong: Hi, I’m Yong and I run a tiny studio called Somewhere Else based in Singapore.
What do you do first when you get up in the morning?
These days, I have a tea and some light readings at a coffeshop near my office before heading into the office everyday.
What daily routines you cannot do without?
Because of my gastric problem, I have to eat on time which is about 12 sharp for lunch and before 7 for dinner; failing to do so leads to quite a fair bit of pain.
What do you wear for work?
If I don’t have any client meetings, I’m usually in shorts because the weather has just been too hot for dressing up. Otherwise, you might find me in a shirt-tie get up.
How would you describe your work in three words?
Not Trying Enough
When did you first get involved in the design?
My first encounter was with MUJI when I was 12. I first got involved when I was 14. My friend’s brother happened to be going to design school and he taught me a bit of Photoshop.
How do you approach design now then?
With a lot of fear and anxiety, it’s very difficult for us to decide on which solution/direction to take with every project.
Do you think design is for everyone?
Design is definitely for everyone but everyone appreciates and understands design at very different levels.
If you have a chance to own someone’s work and wish it was yours, what would it be and why?
Off the top of my head would of course be Theseus’s entire output of WERK & Pedderzines, I’m always amazed by how he pushes the print medium. Amongst many other things, it’d be nice to own a famous architect’s building or something in that category.
There are more and more studios sprouting out. While the pioneers have pathed ways for the younger generation, how has that helped us and what do you think the future of the creative scene would be?
I think the pioneers have really forged a very clear path for us; before it used to be a dense jungle with many obstacles but today we’re like cruising through on the shoulders of giants. They’ve changed the design landscape of Singapore and partly due to that, the public has begun to become more sensitive to design as well.
Currently, the community is really small and everyone in the industry is friendly with each other; I do hope to see it expand further to include designers from other disciplines. I think the future will be very exciting (provided the economy continues being robust).




Misomber Nuan LookBook, 2012



http://vimeo.com/52058164
http://www.workwerk.com
via http://antenna7.com/recommend/2012/12/junjitanigawa_thespacecomposer.html




Kapok is a design retail store cum café based in Hong Kong. The identity is inspired by the kapok tree which the brand is named after. Using the letter ‘k’ as a modular unit.



PAPA Shirt: World Class Garment for the Nation is a collaboration between WANDERWONDER and &Larry.
Produced in an extremely limited run, the Oxford cotton shirt pays tribute and serves a fittingly sartorial update to our ministers’ archetypal white short-sleeved attire. As a subtle reference, each piece is individually hand finished with a lighting bolt appliqué beneath a unique circular chest pocket.
PAPA Shirt retails at S$189 from Thursday, 20 December at WANDERWONDER’s flagship boutique (65A Haji Lane).


Popaganda, a brand of frozen confectionery in Singapore, is featured in a series of posters designed for Hermés – The Gift of Time Exhibition. Emulating vintage travel posters, the advertisements represent each flavour with a country associated with the origin of the popsicle’s flavour or the ingredients used: Brazil (pineapple), America (Apple Pie), France (Peach Melba), Greece (Spicy Orange), Turkey (Lemon Olive Oil), Japan (Matcha Mango), China (Lychee Jasmine), and Thailand (Lemon Grass Young Coconut).
Designed by DoodleRoom by art director Herman Ho.
http://www.doodle.com
via http://theinspirationroom.com/daily/2012/popaganda-travel-posters/


A new energy to create a book with the aim of heavily distressing it to the point of destruction. Inks and oils were collected from the actual printing process and later used to stain the books, thereby creating unique colours and textures. These substances also evoke the scent of the same machines that printed it. WERK No.20 is a documentation of work done since 2000. Recording the techniques, intricacies and constructions explored in our attempts to push the perimeters of the printed matter. Details that are ‘invisible’ to the naked eye are now magnified to reveal the beauty and organic textures of papers, glues and materials used to find the perfect imperfect balance. Our motivation is to find humanity, permanence and perfection in a fast changing world that has gone digital. WERK No.20 will be release at ginza graphic gallery (ggg) in Tokyo on Dec 3rd, 2012.
332 pages, full color, 220mm x 310mm. Hand-aged, distressed, crushed and stained. Limited edition of 1000 copies.
Made in Singapore. Printing and construction by alsoDominie. Photographed by Caleb Ming. Designed by Theseus Chan.
For distribution and information, please contact lynette@workwerk.com

Fred Perry Singapore will be giving away 5 pairs of invites to their 60th Anniversary party happening 2 December 2012.
Simply tell us your favourite Subculture and why and stand a chance to win an invite to Fred Perry 60th Anniversary party and a complimentary limited edition Heineken James Bond STR bottle.
Send in your answers to hello@theartistandthemodel.com with your full name and NRIC. Winners will be notified by email on Monday, 26 November.
Fred Perry 60th Anniversary Party
Date: Sunday, 2 Dec 2012
Time: 4pm – 11pm
Venue: Tanjong Pagar Railway Station
Register for invites at the Fred Perry Subculture Tab found at http://www.facebook.com/fredperrysg/app_110436652369571


The installation is an exploration into the potential of an unexpected material realized through makeshift architecture. The D.I.Y House is a structure, which intends to utilize the material qualities of tape by cladding a framework to make a shelter. By utilizing an accessible and versatile material, the audience can appreciate the properties of a common and industrial household products such as the combined elements of the strength of the tape and the form of the metal, allowing the house to retain its balance and to stand.
Inspired primarily by the appeal of qualities found in common hardware products, as well as the DIY mentality, the house aims to provide anyone with the potential to make their own architecture in a playful manner.
You can visit the DIY House at Dream Interiors, as part of Saturday in Design showcase on 6 October 2012, 10am – 7pm. Dream Interiors is located at 456 River Valley Road, Singapore 248342.



This book is a yearly compilation of graduates’ work with sections about the school’s programs and curriculum. The cover is screen printed white on a light grey board; this process creates a rather unfamiliar texture and leads to a slight surprise when first flipped open to reveal the bare grey board. A simple photo story of environmental portraits is used to lead the audience into the book before proceeding to showcase the works. Unlike most books of this this nature, the layout of each spread is completely customized depending on the types of images received. Dividers and sections related to the school are highlighted in a technical blue and to further complete the book, this blue is applied around all the edges.
http://www.somewhere-else.info/


To launch the new Magnum, Temptation range of ice cream, a generous marketing kit filled with scented candles, room scent, soap bar and a series of postcards with famous quotes about temptation was put together. The press kit is presented as a jewel box-built around the phrase “Resist everything but temptation” with sticker seals that taunt recipients to give in to curiosity. The project features a customised typeface unique to the campaign.
http://www.somewhere-else.info/