January 2nd, 2010


“Melgarejo has produced for this campaign three new single varieties of Frantoio, Arbequina and Hojiblanca and, born with the purpose of showing our customers the most typical sensory aspects of each of the varieties. All fruits were collected between October 19 and November 11, meeting each variety in their optimum moment of ripeness, so that the oils obtained are exceptional.
The oils are maturing in our cellar, so that once filtered, they can be marketed. We plan from its sale earlier this year.
We hope thus to generate culture of aromas and flavors that give each of the varieties of extra virgin oils.”
http://www.thedieline.com/blog/2009/12/melgarejo-olive-oil.html
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Posted in Packaging
January 1st, 2010


“Alcohol designed for women. Based on the phrase: “in vino veritas” [in wine there is the truth]. Much like in this project the phrase suggests that one tends to reveal his true feelings under the influence of alcohol.”
via http://lovelypackage.com/layers/#more-9755
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Posted in Packaging
January 1st, 2010

After the first fragrance by Comme des Garçons and the UK Monocle magazine, Scent One: Hinoki, got to the market and became a real hit, they decided to continue the success and launched a new scent. The name of the latest product is simple, Scent Two: Laurel, and it brings back the memories of victories and inspiring aromas of laurel wreaths.
The new fragrance was released just in time for the upcoming holidays, and it surely stands to win the attention of consumers during the festive season and later. The minimalistic white packaging with dark-grey pencil-style lettering is underlining the fresh clean notes of the fragrance.
via http://popsop.com/30851
Posted in Packaging
December 21st, 2009


“The Boa Boca Gourmet project was born in Évora in 2004, is a small company which currently employs five people. Began with the opening of a gourmet shop with a strong component of design. Since 2006 the company’s members António João Policarpo (Designer degree in advertising communication and a master degree in graphic design by Alquimia da Cor) and Inês Varejao (Eng Agricultural and postgraduate in wines in Bordeaux – France) joined efforts and created the brand “FEITOÀMÃO®” and in partnership with small producers selected and moved forward with the creation and development of traditional Portuguese food products of high quality, handmade with care and wisdom, and packed with an image carefully and packaging excellence.
The concept is “Food + Design” and the aim is to show the traditional Portuguese products transforming them into objects of design, trendy and desirable. The products are sold in Boa Bocas Gourmet shop and several selected stores (gourmet shops, designer shops and hotels) across the country and also in the first steps in Spain, Netherlands, UK, USA and Belgium.
With a constant concern social partnership-based positive, honest and true with the small farmers in sustainable and fair values with any concern for quality certification and in detail, with an enthusiastic team and a spirit of sacrifice in which all the victories and problems are shared always tried to keep a positive environment because we believe that the only way we can go further. Using 100% recyclable materials and always trying to use recycled materials to environmental concerns is also always present.
The national and international awards that the project has received gives us strength to continue against all obstacles in this long road ahead.”
Designed by António Policarpo, Portugal
via http://lovelypackage.com/boa-boca-gourmet/#more-9568
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Posted in Packaging
December 15th, 2009


IdeaPaint is a single-coat, roller-applied paint that can turn any “paintable” surface into a dry-erase surface. Essentially, IdeaPaint can create a whiteboard environment wherever your ideas might take form (walls, columns, doors, refrigerators, bathrooms, etc.)—but it’s less than half the cost of a traditional whiteboard and better performing. IdeaPaint is also the most environmentally friendly dry-erase product on the market, with limited packaging, transport and materials required.”
The branding and packaging was designed by Jones. Big graphic elements were used to emphasize the product’s simplicity. 50 square feet. Mix THIS into THAT. I really like the honest simplicity. By creating a look that is totally different from the usual paint product category, Jones achieved a standalone look that differentiates IdeaPaint from all other regular paint.
http://jonesingfor.com/
http://www.packagingoftheworld.com/2009/12/ideapaint.html
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Posted in Packaging
December 13th, 2009


The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a non-industrial product, quite luxurious, and yet affordable.
http://www.nosigner.com/main_en.html
http://blog.pentawards.org/
via http://www.spoon-tamago.com/2009/04/13/packaging-design-for-kanpyo-udon/
Posted in Packaging
December 3rd, 2009


Visual identity for a new artisan bakery chain in Valencia, Spain:
“Contemporary reinterpretation of the traditional wheat ear to form a pattern that is easily recognizable. A twist to the typical bakery look using literal illustrations of wheat. The chevron pattern also reminds of antique artisan techniques such as opus spicatum (used to build stone round bread ovens in the past) or woven esparto baskets.
The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: “PanPan. Repetirás” (translation: BreadBread. You will repeat).”
Designed by Rocío Martinavarro.
http://www.rociomartinavarro.es/
via http://www.thedieline.com/blog/2009/11/pan-pan.html
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Posted in Graphic, Packaging
November 16th, 2009


A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.
“Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.
PRISM is a new brand of hand-made, hand-finished glasses. It was a primary objective to create an outstandingly different concept for eyewear packaging that also offers POS display. PRISM is aimed at the top end of the eyewear market, to people for whom glasses are an important aesthetic accessory and retailed at global high-end stores to include Browns, London and Barneys, NY.”
http://www.sabotagepkg.com/
via http://www.thedieline.com/blog/2009/11/prism-london-eyewear-case.html#more
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Posted in Packaging
November 16th, 2009

An interesting juxtaposition of textures, this perfume by Hamburg designer Alexa Lixfeld, comes with concrete caps, a different one for each of the three scents.
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Posted in Packaging
November 16th, 2009
A convex logo substitutes colorfully sprayed can.
Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
http://www.behance.net/Gallery/COLORLESS/342938
http://www.7760.org/ecopackage
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Posted in Packaging, Product
October 23rd, 2009

“I have created a brand for a little market, that sells products of its own farm. Is called FOOD LOVERS. This brand is for people who appreciate tasty food, like to know where they came from, and care about all the elements involved in its production. The typography was created after a research on little markets, where the products are traditionally mentioned on a blackboard, in large separated letters written with a piece of chalk.
The idea of the hand in the brand come up because it is the greatest instrument that a person needs to do cooking. With thehand the sauce is tasted, the salt is sprinkled, the dough is kneaded, the quantity of oil is controlled, the limon is squeezed, the bread is sliced, and so on. The changing symbol shows the movement of the hole process of cooking. The hands interact with the typography of chalk, “tasting” and “preparing” it, as if it was fresh food, came right from the farm.”
http://www.behance.net/isabelaserta
via http://www.thedieline.com
There’s more images after the jump!
Posted in Packaging
October 4th, 2009






EatPastry is a vegan cookie dough designed by Colorado based Moxie Sozo.
http://www.moxiesozo.com/
via http://www.thedieline.com/blog/2009/09/eatpastry.html
Posted in Packaging