Making a package for 12 HB pencils gray. A luxury product and simple to place on any desktop.
Akiko Yano is a major recording artist in Japan. The album ‘Hajimete no Yano Akiko’ is an anniversary album which features friends of Akiko Yano as guest artists. The concept of different musicians coming together on one album was picked up in the sleeve design; different shapes on different layers form new shapes, shadows and spaces.
With the Lee Skinny campaign generating a mad rush at all Lee stores, we decided to take it one step further. Lee wanted to be the brand for skinny jeans. So we created a packaging design that matched the season’s hottest trend – skinny. Needless to say, the packaging received just as many compliments as the ladies wearing the jeans themselves. In no time, people were spotted with skinny bags; everybody knew what they had just purchased and from where. The packaging also added to the visual merchandising of Lee stores.
eighthirty is a startup New Zealand based coffee coffee company Designed by Noah Butcher:
“I wanted the packaging to create ‘stand out’ on the shelf, and to form a dialogue that can evolve with the brand overtime.
Eighthirty source organic beans from sustainable farms, then combine these with dedication to deliver the perfect coffee every time. Our passion is passed on in every cup to customers who care about great coffee as much as we do. Eighthirty delivers – simply good coffee.”
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“Knuthenlund Estate in Lolland has operated an organic farm since 2007, striving to offer high quality organic foods and at the same time taking care of the unique nature, that is characteristic for the Danish island of Lolland. In the Easter of 2009, Knuthenlund opened a whole new dairy farm in one of the former barns on the estate. The dairy farm is based on milk from the estate’s own organic milking sheep and goats. The fresh milk is handled very carefully to preserve its taste and structure.
Knuthenlund puts pride in affecting the environment as little as possible. This approach is also important in the packaging design process. This is why Knuthenlund Sheep’s Brie is sold in boxes made of sustainable poplar wood. And the brie is wrapped in paper made by potato starch. Knuthenlund’s Sheep’s and Goat’s Milk is sold in reusable glass bottles. In the printing process, it has been important to limit the use of printing colour. Knuthenlund also offers gift boxes made by unprocessed wood. The inspiration came from the old fashioned hay boxes. The box are isolated with the estate’s own hay and are therefore in line with Knuthenlund’s ambition to run a farm that both shows consideration for product quality and the environment.”