We were commissioned by Galeries Lafayette to concept, design, and produce its comprehensive retail windows directive on the famed Boulevard Haussmann.
Galeries Lafayette’s “Quoi de Neuf” has become, throughout its many seasonal editions, a must-see event for the discovery of new trends in fashion. This time, the department store was guided by the theme of the “white page”, to immerse the spectator in a surrealist universe, punctuated by purity and minimalism. In order to illustrate this concept, we created 16 window installations that highlights a thematic detail of the pure page, a characteristic that renders each product exceptional.
A transparent plastic wall, three meters tall, cuts a pedestrian street into two. You can see what happens on the other side but you cannot cross.
Standing in front of the stretched plastic wall, passers-by make eye contact with others in the same situation on the other side of the translucent barrier. Someone gets closer to touch the plastic.
The membrane divides the street into two. To get to the other side you have to find alternative routes.
‘SO ME THING’ an interactive installation created for the exhibition ‘Do it’ at Kunsthal Rotterdam 2015. The piece, consisting of 50 layers of typography applied and divided over 7200 unique numbered pages, is our interpretation of Robert Barry’ s original doit #93 (2012) for the exhibition manual by curator Hans Ullrich Orbist
“Do something unique that only you and no one else in the world can do. Don’t call it art.”
The installation invites visitors to tear of sheets of paper to create their own (read ‘so me’) typographic composition. By doing so visitors playfully discover all the hidden designed typographic layers. The message So Me Thing remains readable till the last layer is removed.
‘GEWOON HARD KNALLEN’ was StudioSpass’s contribution to the exhibition ‘BLURRR’ in TENT, Rotterdam. ‘GEWOON HARD KNALLEN’ is an an-amorphous installation; it plays with the laws of perspective and is only fully visible and readable from one set position. ‘GEWOON HARD KNALLEN’ or ‘JUST PLAY HARD’ is a provocative reference to the vision of one of Rotterdam’s former leading design studios ‘Hard Werken’. While ‘hard work’ was the designer’s maxim in the nineteen eighties, for this generation it’s about making a noise.
An installation that plays and interacts with the neoclassical architectural elements of the building and its visitors. C( )T( ) sculpture is a large scale typographic installation based on the title and the theme of the biennale. The typographic elements of the installation serve as a skin for a selection of reflecting statements on the theme city, street and public space.
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