In 2007 it was announced that Harvard Art Museum would be undergoing a major architectural transformation This physical shift would provide an opportunity to enact a conceptual shift; to clarify and create a new institutional name and graphic identity system.
The new identity portrays a unified but dynamic institution with constituent partners. The slash is a typographic device that signifies the connection between the core and the component, the system is flexible for other centers, functions, programs and purposes.
The visual aspect of the identity aims to create a dynamic play between modernity and classicism. Portrayed in the use of two typefaces, the use of black for typography and a respect for image as object, the visual identity is without rules a such but more that it is organized around a principle.
Leading hair stylist Oskar Pink required a brand identity and interior graphics for the launch of his new boutique salon. Having worked in the business for over 20 years for the likes of Toni & Guy and Nicky Clarke, the brief was to create an identity that set Oskar Pink apart, and to impart a tangible vision to a new lifestyle brand.
The tools of Oskar Pinks trade are his scissors, so this formed the starting point for our creative process. All of the idiosyncratic interior and window graphics are made with with scissor cuts in paper, creating a unique visual language for the entire identity. With a new shop on the high street and a new company our aim was to create a communication strategy that worked beyond a mere identity. One of our tactic here was to make the entire shop into a memorable vision, turning the window and the ‘brand’ into an illuminated beacon by night: a ‘memory stamp’ for Oskar Pinks’ nocturnal passing trade. The scheme also includes a bespoke logotype, fabric designs and a typographic system for all corporate communications.
Beyond the Pixels (BTP) is an innovative, Melbourne-based design group. They construct engaging and effective visual communication in careful consultation with their clients.
Chef Richard McLellan has worked for some of London’s finest restaurateurs, including Marco Pierre White and Tom Aikens. Richard recently started to work as a consultant chef and asked us to come up with an identity for him. We used his knife to create a bold but witty stationery range.
Designer: Mark Smith
Creative Director: Mark Smith
Photographer: Nahim Afzal
Design Group: Marksmith
Client: Richard Mclellan
The Styrian Drogenberatungsstelle (Drug Counseling Service) sees it as its task to inform the public about addiction in the form of counseling and support. It was important to create a confident and bold identity with few available means. It should loose the official character and achieve a more modern and contemporary look to reach young people. This was achieved by reducing the service’s CD to a clear color code (black/white) with strong typography. With its formats and headlines the information material and merchandising products reflect the service’s therapeutic approach.
Francomedia is about creativity and helping customers capture their ideas and making a fish as a metaphor for ideas – helping customer to catch ideas.
Each of their staff members get to design their own card and select their title, in the photo are:
Sandor, lead programmer, called himself ‘Gigabyte Guru’ and features Ones and Zeros in white behind the fish.
Colin, lead print designer, called himself ‘Vector Viper’ and drew a vector version of the fish.
Ryan, lead web designer, called himself ‘Pixel Pusher’ and drew a pixelated fish.
Dave, production manager, called himself ‘Catch & Release Coordinator’ and designed a fish inside a light bulb.
Kevin, chief creative officer, called himself ‘Idea Hooker’ and features a gold fish on a hook.
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