Leading hair stylist Oskar Pink required a brand identity and interior graphics for the launch of his new boutique salon. Having worked in the business for over 20 years for the likes of Toni & Guy and Nicky Clarke, the brief was to create an identity that set Oskar Pink apart, and to impart a tangible vision to a new lifestyle brand.
The tools of Oskar Pinks trade are his scissors, so this formed the starting point for our creative process. All of the idiosyncratic interior and window graphics are made with with scissor cuts in paper, creating a unique visual language for the entire identity. With a new shop on the high street and a new company our aim was to create a communication strategy that worked beyond a mere identity. One of our tactic here was to make the entire shop into a memorable vision, turning the window and the ‘brand’ into an illuminated beacon by night: a ‘memory stamp’ for Oskar Pinks’ nocturnal passing trade. The scheme also includes a bespoke logotype, fabric designs and a typographic system for all corporate communications.