Kapok is a design retail store cum café based in Hong Kong. The identity is inspired by the kapok tree which the brand is named after. Using the letter ‘k’ as a modular unit.
The Flour Pot Bakery Pot strives for a healthy diet with high quality, natural ingredients and environmentally friendly practices. The bakery’s interior space is inviting and warm with natural lighting and eclectic funky displays advertising baked goods.
This identity system was designed to convey the unique and handmade qualities of the bakery. The hand-drawn type was inspired by the wiry Christmas lights arranged throughout the dining area. I chose to design a menu that could be carried home without hassle. I placed all menu items on a baguette carry-out bag so that customers could carry the menu home easily while simultaneously being able to enjoy a Flour Pot baked good. An alternate menu for lunch is available for guests who dine in.
A pared-down identity and print items for Fray, a new collaborative venture by Simon Waterfall. The simple, single design of the cards and stationery allows anyone to easily ‘join the fray’…
“In this city, every day’s a marathon. Living in New York is daily endurance test, a real time obstacle course, a sensorial avalanche. There is a beautiful brutality to a city where everything is in flux, in process, under construction; where nothing is straight or finished or fully functional. New York is our beast: its ugly and dangerous but show it some affection and its a loyal friend forever. We’re proud because we’re tough. We can take it. We can absorb punishing heat and spiraling rent and bitter wind and appalling smells and it only makes us love it all the more. “Fire is the test of gold,” the old saying goes, “adversity the test of strong men.” Its not that we’re arrogant, its just that we feel we are tested every day and every day we prove we’ve got the metal. 26.2? That’s nothing. I commute from Queens.”
2×4 produced Nike’s branding for the 2009 New York City Marathon. The campaign included broadcast, posters, store windows, point of purchase displays and general morale boosts along the road.
Andy Luce has also taken the rubber stamp route to create his stationery suite–a technique we have covered in the past. With a bumpy start to his production where several pages and cards went to waste, Andy soon set up a system that reduced his margin for error and thus, of waste. Sticking to a single color for now, it is refreshing to see a dark charcoal tone instead of the expected black.
Logo and visual identity for the United Nations Climate Change Conference 2009.
The logo symbolises the blue planet. A network of lines – one for each nation in the UN – make up a complex structure heading towards unrest or balance.
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“The dot triggers a philosophical discussion. City Opera is a bare-bones operation that produces spare versions of a luxury product. In theory, that could make it the ideal cultural entity for this lean age: What better way to forget about your troubles than to watch people sing about worse ones? ‘Luxury needs to engage ideas,’ Sellers of 2×4 says. ‘Opera deals with darkness and schizophrenia, and in a time when we’ve been so deluded, that directness is reassuring.’ She stops talking. The black dot sits ominously on the table, and for a moment no one speaks. Finally, Steel smiles, and the room relaxes. ‘I love the graphic strength,’ he says. ‘I love it. We have a swell season, and we want it to be, Bam! Bam! This is what we’re doing: You got a problem with that?’”
- New York Magazine, March 2009
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