Barcelona wants to be considered one of the cities that hosts and exports more creative talent in the world.
It has developed the branding of the proposal for the new communication of the city of Barcelona. Barcelona Crea, Crea Barcelona, both above shows pride in the city for talent already recognized and also encourages the people that moves for his ideas to have value. The main challenge for the brand is to narrate two different concepts within it. Thus cut and mark position indicate to whom the message is directed.
With a very sober chromatic and typographic proposal gives full importance to the work of the creator, extolling the message above the form. All brand communication always uses the same basic elements combined in different ways, give a unique character to the brand.