Kapok is a design retail store cum café based in Hong Kong. The identity is inspired by the kapok tree which the brand is named after. Using the letter ‘k’ as a modular unit.
The Flour Pot Bakery Pot strives for a healthy diet with high quality, natural ingredients and environmentally friendly practices. The bakery’s interior space is inviting and warm with natural lighting and eclectic funky displays advertising baked goods.
This identity system was designed to convey the unique and handmade qualities of the bakery. The hand-drawn type was inspired by the wiry Christmas lights arranged throughout the dining area. I chose to design a menu that could be carried home without hassle. I placed all menu items on a baguette carry-out bag so that customers could carry the menu home easily while simultaneously being able to enjoy a Flour Pot baked good. An alternate menu for lunch is available for guests who dine in.
A pared-down identity and print items for Fray, a new collaborative venture by Simon Waterfall. The simple, single design of the cards and stationery allows anyone to easily ‘join the fray’…