Through the years, GIA has continually educated and engaged their members and the public on issues pertaining to General Insurance. Their efforts have resulted in better equipped practitioners, a reduction in claims and a culture of sharing and knowledge building through collaborations with other international associations.
The direction for their 2012 annual report, titled “Head, Heart and Hands”, was inspired by education psychologist Benjamin Bloom’s Taxonomy of Learning Domains. In a significant point of departure, the visual language, materiality and print/finishing processes drew reference from educational metaphors and themes.
Portfolio design for german jewelry designer Vera Adejohann.
36×10 is a self-published piece promoting the identity work of A Graphic Practice. Whilst aiming to send the recipient to our website and attract new business, we also aimed to answer one specific question; Do you do logos? A repetitive enquiry from prospective clients we set out to provide a tactile, informative and engaging response that would prompt the recipient into considering their own identity. The A2 poster is printed on 115gm stock that when held up to the light provides ‘show-through’ allowing the blank numbered spaces on the front (an area devoid of identity), to have an assigned logo with background information on the reverse side. The poster folds down to A5 and is housed in a bespoke die-cut black envelope. The envelope is blacked foiled with spaces, mirroring the poster and providing a point of focus for the one attached white label containing the receiver’s address.
Un.Ltd is an organization that pools funding and media resources for charities that work to overcome youth disadvantage. Formerly MAYDAY (Media Assisting Youth) the brand was suffering from negative associations with the name and failing to resonate with a very discerning and often cynical audience.
Not-for-profit organizations often face the challenge of appealing to a very broad and diverse set of stakeholders. Our strategy identified that the main target for Un.Ltd was Marketing, Advertising and other Media professionals as they represented the single source of revenue for the charity. It was with this in mind that the MAYDAY name was replaced and Un.Ltd was created, positioning the brand in a more positive light and emphasizing the unlimited potential of disadvantaged youth.
The lines of the logo and visual identity bleed off the edges creating a visual metaphor for the brand name, whilst the separation of the ‘un’ from ‘ltd’ helps to reinforce the brand purpose of ‘un’doing the consequences of youth disadvantage.
The brand redesign culminated in a launch event at the Ivy featuring all of the media elite, resulting in a significant increase in donations year on year and brand awareness peaking at the highest levels the charity has experienced.