In spite of having a wide range of performances, Victoria Symphony was only attracting an older (65+) female audience. We were tasked with attracting a younger, more diverse audience with their annual season guide.
Illustration: Raymond Biesinger
The Calgary Society for Persons with Disabilities (CSPD) is a non-profit that provides residential care to adults with developmental disabilities. Up against other pleas for donations (eg. starving children, cancer research) CSPD was being overlooked. They needed to stand out and be heard.