Once in a while a project comes along where the combination of name and type of business gives rise to a simple and perfectly fitting outcome.
The famous Victorian thaumatrope, with a bird on one side and a cage on the other, was the inspiration behind this identity which highlights the magic of the moving image.
We worked with Manchester Museums Consortium to develop a new initiative promoting the arts, culture and heritage of Manchester. Creative Tourist was born in 2009: an online arts magazine that now produces cultural itineraries, exhibition previews and food and drink recommendations to over 40,000 readers a month.
We came up with the concept of the ‘creative tourist,’ someone who seeks out the best cultural experiences both at home and further afield. Identifying this target audience allowed us to move Creative Tourist’s focus away from the museums themselves and towards broader – and more effective – coverage of the events and places that make up the North West’s cultural landscape.
We head up the creative direction of the Creative Tourist website and its associated campaigns, including the Manchester Weekender. We continually developed Creative Tourist’s aesthetic identity through consistent type face, colour palate and illustration. Our latest redesign saw the site receive praise from Visit England as an excellent example of cultural tourism.
Next Wave is a biennial festival and artist development organisation, presenting genre busting new work by the next wave of Australian artists.
Identities for a new watering hole on 27 Club street – Izy, a sharp take-on Izakayas which serves carefully crafted plates by chef Kazumaza to accompany a sizeable drink menu.
The Market Grill is a branding project by HJGHER for a casual diner inspired by the borough markets in london with elements from old-style butcheries and whimsical diners. The logo is inspired by its namesake, the grill. The secondary graphic features the restaurant’s main offerings of pork, lobster and beef in vintage style illustrations. A butcher’s chart is also hand painted onto an antique mirror to take the center stage in the interior displaying the various cuts of a cow, adding to The Market Grill’s fresh food and fun atmosphere.