By McCann Worldgroup, Mumbai, India.
Looking for a way into industry you may have just found it. The Graduate Academy is going to place 50 top UK graduates in 50 of the UK’s leading creative organisations.
Burger King Singapore is running “Never Chicken Out”, an advertising campaign spoofing videos well known to the Singapore public and calling for user entries via Facebook. The campaign, online at YouTube and Facebook, promotes eight new Burger King chicken products, and invites viewers to submit “Never Chicken Out” stories to win a Microsoft XBOX 360 with Kinect bundle.
See the rest of the videos here.
The following television commercial made by Ogilvy & Mather Taiwan for Taiwan’s TC Bank (大眾銀行) accumulated over 450k views on popular mainland China video sharing website Youku less than two days after it was uploaded. Based on a real story, a group of old men decide to revisit their motorcycling youth after one of their own passes away.
See the other plot of the same series below.
25 illustration series for Tsum Department Store in Moscow.
Heineken has launched an advertising campaign introducing the “Open Your World” tag line, centred around a 90 second commercial, “The Entrance”, featuring the song ‘The Golden Age’ by Danish alternative pop group The Asteroids Galaxy Tour. Launched in Europe this month, the series showcases a man with impeccable style who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. The series follows through with shorter clips providing insights into each guest’s story, including the martial artist, pro basketball playe…… (Read more here)
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