One of the largest events of its type, Semi-Permanent is a creative platform spreading art and design inspiration. It consists of a conference and side events which include exhibitions, competitions, workshops and parties. It’s a week long celebration of all things design. 2016 saw a large shift in the focus of the business and so a rebrand was required to realign the brand with Semi Permanents new brand pillars. Collaboration and partnership were now fundamental to Semi Permanent brand essence.
The word mark opens to reveal different partners or collaborators at Semi Permanents core. It can open to reveal anything from text, to logos or even imagery. The word mark thus becomes a device for revealing the world of content within. In this dynamic identity, the word mark doesn’t just have one lock-up, so it constantly feels as if the logo is in a semi-permanent state of transition. The idea of semi-permanence is also reinforced through typography. Apart from the two core typefaces a further two temporary typefaces were added; these change each year to allow the brand to evolve over time.