The brief is to create an invitation for an event, Annual General Meeting, incorporating the club’s theme for
the year, Venture: Breaking New Grounds. This direction chosen by the club is aimed to bring about change, through bold decisions and actions.
A regular invite (4-page fold) is given a quirky twist, with the thought of wood as the main element of the final product. Hence, a tactile project was the approach chosen to compliment the theme of the year and the nature of the club. It was important to also translate the personality of the club and its members, through the execution of the project.
A Wes Anderson colour palette was adapted upon request of the club. Various forms and dimensions of wood were used, finished with two layers of wood stains. Nails and hinges are also part of the final work measuring at 160mm x 230mm x 40mm.