Mass Production is a collection of 17 images shot by award-winning architectural and landscape photographer Darren Soh over a period of 4 years.
Featuring images of grandeur and sheer scale, the title “Mass Production” speaks not only to the size of the buildings that Darren shoots, but is also a reference to their purpose – to house the masses.
We designed a 4-layer cover to symbolise what architect Shin Takamatsu (himself a designer of grand structures) describes as the function of buildings – to protect its inhabitants. The structural quality of the cover also echoes Darren’s personal aim of making these images to preserve and immortalise the memory of these buildings when they are no longer around.
The treatment of the letters was a deliberate attempt to evoke the industrial and mechanical nature of Darren’s images.
An architectural masterpiece marks the start of one of London’s most beautiful and famous retail streets. Built as a totem of the riches of British Columbia, the facades include intricate stone friezes of wood, grain, livestock, fish and vines. However, through successive changes of use, the building had slowly receded into the homogenous urban fabric of the West End. The extensive restoration of No.1 Regent Street would offer a premium restaurant space in an area rich with gastronomic heritage. The singularity of the project required a unique approach and premium production.With gold foiled strips akin to the painstaking restorative works and bespoke marbling papers inspired by fine cheese and meats and the beautiful original interiors, a Solander box contains three books; ‘A Love Affair with Food’ about the wealth of gastronomic history in the area, including key recipes from the past with still life photography and interviews with local culinary figures; ‘An Iconic Restoration’ on the story behind the building; and a simple specification with the practicalities.
The booklet is divided into the three areas of activity of the architects AurelVR: Research, Teaching and Projects. Each chapter has a different width, which fits the content well. In the research section the text runs in a single linearly column, and in the wider, project part of the booklet there is the possibility to show images largely scaled and complexly arranged.