The product catalogue presents the complete 2012 collection. Each product is visually represented on two conceptual levels, micro and macro. In micro, the product is photographically set in a real situation, a place in which a character is engaged in the act of writing. On the second level, macro, the close-up image is built on a flow of pens in an abstract space. Each chapter is completed with a technical sheet featuring colours and finishes. A series of illustrated inserts dedicated to the company philosophy accompany the reading of the catalogue.