We worked with Manchester Museums Consortium to develop a new initiative promoting the arts, culture and heritage of Manchester. Creative Tourist was born in 2009: an online arts magazine that now produces cultural itineraries, exhibition previews and food and drink recommendations to over 40,000 readers a month.
We came up with the concept of the ‘creative tourist,’ someone who seeks out the best cultural experiences both at home and further afield. Identifying this target audience allowed us to move Creative Tourist’s focus away from the museums themselves and towards broader – and more effective – coverage of the events and places that make up the North West’s cultural landscape.
We head up the creative direction of the Creative Tourist website and its associated campaigns, including the Manchester Weekender. We continually developed Creative Tourist’s aesthetic identity through consistent type face, colour palate and illustration. Our latest redesign saw the site receive praise from Visit England as an excellent example of cultural tourism.