“With Apple as the subject of our first publication from the research programme Science of the Secondary, we present an inquiry into the behaviours and experiences observed through our interaction with the humble fruit. From the very moment we set our eyes on the apples that are displayed in the fruit stall to the strangely familiar memory of an apple within us, this book offers an alternative insight into things that are not yet discovered…. ” – Atelier HOKO.
To launch the book ‘Science of the Secondary : Apple’, Atelier HOKO will be distributing and retailing the books through 5 selected fruit stalls in Singapore till 11 November. Each purchase of the book (SGD 18) will be accompanied by one free apple (yes, the fruit). The book is also on sale internationally here.