To celebrate reaching the grand age of 60, Fred Perry has teamed up with Dover Street Market to present a special collection of one-off shirts. The British brand charged sixty of its most valued patrons and cohorts with reimagining the original 1952 Fred Perry shirt. This results in a collection that is as eclectic as its creative collaborators, which include photographic power duo Inez and Vinoodh, painter Horace Panter, graphic designer Neville Brody and locals Asylum, Phunk Studio and JUICE.
The first 25 customisations are currently on display in an installation specially conceived by set designer Andy Hillman. London is the first leg of the collection’s international tour, which will see it pitch up at Dover Street Market’s outpost in Tokyo and the IT Beijing Market, before being auctioned off to raise money for the Amy Winehouse Foundation. In addition to the bespoke polos, British designers Simone Rocha, Giles, Christopher Raeburn and JW Anderson all had their hand in a limited edition run of shirts that will be available for purchase in store.