Identity and Branding for Nine, 2012
Website for Nine, 2012
Today we speak to Jonathan Yuen, founder, creative director and designer of Roots, an interdisciplinary graphic design studio based in Singapore.
Yanda: Tell us about yourself and what you do.
Jonathan: My name is Jonathan Yuen, and I’m a graphic designer based in Singapore. I run my own design studio called Roots, an interdisciplinary graphic design studio that work on a diverse range of design projects, across boundary of media with clients, big and small.
What do you do first when you get up in the morning?
Made a few slices of toast, brew a cup of tea, check emails and settled in for the day.
What daily routines you cannot do without?
Tick off to-do list.
How would you describe your work in three words?
Conceptual, craft, ‘Jonathan Yuen’. (haha, people always say “eh, that work, very you leh”, so I guess, that’s a apt description of my work)
When did you first get involved in the design?
When I first discovered there’s such thing as ‘typography’, back in high-school. It stirred a deep seated interest inside me to find out more about it,
and subsequently, about graphic design.
If you have a chance to own someone’s work and wish it was yours, what would it be and why?
Romek Marber’s grid. It’s so beautiful, so simple, it’s timeless. 50 years from now, it will still be revered and used in one way or another.
Who do you dream to design for?
What’s your definition of happiness?
Moments I quietly spent on being grateful of what I have.
What makes you guilty?
Reply emails late.
How do you set your benchmarks?
To do what I should do, and what others have not.
A Million Pieces. 2013
Identity and Branding for Craig Neo, 2012
Durian Poster. 2012
How do you keep educating yourself?
Read more, hands-on and do more.
Any heroes? What do you admire about them?
My parents. How they live in honesty despite hardship taught me the most important thing in life.
Can taste be taught or nurtured?
Yes. But probably it will be a time-consuming effort.
What about hunger?
No. You can’t force someone to ‘want’ something they don’t want or, need.
Website for Jonathan Yuen
Do you think our design scene in Singapore is lacking of what they have in the advertising or art world — critics, bitches and their own magazines to hype things up.
No. Just do more good works. Noise comes and go, only good, tangible works remain and matter at the end..
Lastly, if you have a chance to change a public space for the better, what would you do to it?
Bus stop. I commute daily in public transport. Most bus stops are uncomfortable under our tropical weather. I don’t know how I can improve it, but I would love to see someone with the right skills to look into it.
View more of Root’s works at http://whererootsare.com.