Branding and Identity for Hans Tan, 2012
Today we speak to Yong from Somewhere Else, Singapore.
Yanda: Introduce yourself.
Yong: Hi, I’m Yong and I run a tiny studio called Somewhere Else based in Singapore.
What do you do first when you get up in the morning?
These days, I have a tea and some light readings at a coffeshop near my office before heading into the office everyday.
What daily routines you cannot do without?
Because of my gastric problem, I have to eat on time which is about 12 sharp for lunch and before 7 for dinner; failing to do so leads to quite a fair bit of pain.
What do you wear for work?
If I don’t have any client meetings, I’m usually in shorts because the weather has just been too hot for dressing up. Otherwise, you might find me in a shirt-tie get up.
How would you describe your work in three words?
Not Trying Enough
When did you first get involved in the design?
My first encounter was with MUJI when I was 12. I first got involved when I was 14. My friend’s brother happened to be going to design school and he taught me a bit of Photoshop.
How do you approach design now then?
With a lot of fear and anxiety, it’s very difficult for us to decide on which solution/direction to take with every project.
Do you think design is for everyone?
Design is definitely for everyone but everyone appreciates and understands design at very different levels.
If you have a chance to own someone’s work and wish it was yours, what would it be and why?
Off the top of my head would of course be Theseus’s entire output of WERK & Pedderzines, I’m always amazed by how he pushes the print medium. Amongst many other things, it’d be nice to own a famous architect’s building or something in that category.
There are more and more studios sprouting out. While the pioneers have pathed ways for the younger generation, how has that helped us and what do you think the future of the creative scene would be?
I think the pioneers have really forged a very clear path for us; before it used to be a dense jungle with many obstacles but today we’re like cruising through on the shoulders of giants. They’ve changed the design landscape of Singapore and partly due to that, the public has begun to become more sensitive to design as well.
Currently, the community is really small and everyone in the industry is friendly with each other; I do hope to see it expand further to include designers from other disciplines. I think the future will be very exciting (provided the economy continues being robust).
Misomber Nuan LookBook, 2012