BTP were commissioned to re-brand their existing image with an up-to-date aesthetic that represented a leading design industry member. The St Style name was originally born from the names of it’s founders, Steve and Travis, and had already developed strong brand equity.
We began by consolidating the stuttering ‘St Style’ name to appear as ‘St.yle’. As the word ‘style’ adequately claimed what it embodied, the solution resulted in a type marque offering restrained use of stylised form. This simplistic type marque was applied across a diverse range of coloured stocks in reflection of the business’ practice – also enabling a simple brand refresh by the implementation of a fresh stock palette.”