Egg Unlimited is ‘the little bakery that could’. The bespoke Prahran bakery supply miniature breads, pastries and cakes to Melbourne’s finest caterers, hotels and corporates.
Egg identified the emerging corporate market as a major opportunity for new business development. The rebrand and positioning was heavily targeted at this space. We put emphasis on communication around growing their catering service, the introduction of deluxe lunchboxes and a Wellbeing range.