Naturalis is one of GFSmith’s flagship uncoated papers. However, the misconception has been that it is an expensive ‘art’ stock. We were asked to create a promotion that reintroduced Naturalis as a quality ‘everyday’ paper.
Naturalis Works is a series of brochures and films designed around conversations with acclaimed craftspeople working across diverse fields. They support the belief that selecting the perfect materials is a critical part of the creative process.
Naturalis Works #1 looks at the work of British fashion designer, Oliver Spencer and how his almost obsessive approach to process and materials is at the centre of his