The headline “lar sum lar fai” is a direct phonetic Catonese translation and local slang of “wringing heart, wringing lung”.
This phrase is used to describe the ultra gripping sensation a designer feels on the verge of discovering feels on the verge of discovering how he fares in this design awards held in Hong Kong!
This set of invitation card to attend the prize award ceremony for the HKDA Asia Design Awards 09 is sent to finalists who have no idea as to whether they have won gold or merit. Orange colour is the theme colour for HKA Asia Design Awards 09, the use of pressurized plastic on a life-like 3D heart in a bright orange vacuum park successfully encapsulates and freezes this particularly tense moment in time before prize announcement. Everyone feels “lar sum lar fai” when excitement and anticipation builds to a climax. Hopefully the finalists won’t suffer a heart attack before the results are announced!