Stout/Kramer
November 30th, 2009 Yanda
Stout/Kramer are Marco Stout, Evelyne Kramer and Rinus van Dam.
What does Stout/Kramer do? Are you graphic designers?
We are trained as graphic designers.
The profession is constantly changing and as we see it, can no longer be defined.
Our way of working distinguishes itself by being conscious of the position
the designer can take in the process.
We don’t want to set ourselves up as merely designers of a message.
We see ourselves as editors and directors of communication.
As editor the designer interprets the content and context of a message.
As director the designer is responsible for the appropriate means of communication.
Does your work have a recognizable style?
Yes, definitely.
The final solutions are the result of an analytical and rational way of thinking and working.
The design is simple, clear, without fuss. Dutch.
Which influences do you recognise?
At the moment we are doing a lot of research into ‘communication within organisations’.
This research significantly influences our thinking about the designer’s position.
In addition, we recognise design influences such as Modernism/Swiss style,
the ‘80’s and contemporary art, architecture and fashion. And of course music.
Besides your projects you work on commercial projects and projects for the Dutch government.
How do you go about this?
The freedom that we know from cultural projects and projects for the Dutch government.
Likewise we try to reintroduce the strategic aspect into the cultural projects.
Do you work collaborate with other people?
We regularly work with people from various disciplines such as photographers,
interior designers, fashion designers, art historians and experts in organisations.
What are your ambitions?
Many. Good projects and study (again). Projects which need a structural solution.
This could be a purely design related commission like a book, or a communication
query, e.g. a visual identity or a long-term organisation communication project.
November 30th, 2009 at 5:36 pm
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November 30th, 2009 at 5:36 pm
Nice little interview. Thank you very much for doing it :0)