The Handburger by Couple
October 17th, 2009 Yanda
The Handburger’s identity, conceived and designed by Couple, is produced entirely out of paper. It forms a visual commentary on the food’s transformative process, highlighting the artistry of making a good burger. Paper-crafting every ingredient allows each to be distilled to its basic shape, creating an identity system that is visually appealing and instantly recognisable. Its many seemingly disparate but harmonised elements are held together by a set of custom alphabets, constructed letter by letter to give The Handburger a fitting personality.
Working with PLYSTUDIO, whom designed the space, Couple also deployed various spatial platforms such as the window display, menu board and a stop-motion video to speak to the customers.
http://www.thehandburger.com
http://www.couple.com.sg
http://www.ply-studio.com
October 18th, 2009 at 3:53 pm
great work by the couple
November 10th, 2009 at 3:58 pm
Woot! need to go there soon!